The smaller search engine company said Google had not been very clear about how one could avoid being tracked by FLoC, but suggested the following to avoid becoming a target: It continues to facilitate the manipulation, discrimination, and filter bubbles synonymous with such targeting. "DuckDuckGo Search (via our website ) is now also configured to opt-out of FLoC, regardless if you use our extension or app."įLoC groups you based on your interests & demographics, using your browsing history, to enable creepy advertising & other content targeting without third-party cookies. Two senior executives from Brave, senior privacy researcher Peter Snyder and chief executive Brendan Eich made their opposition known on Monday US time, saying, "Brave opposes FLoC, along with any other feature designed to share information about you and your interests without your fully informed consent".ĭuckDuckGo said: "You can use the DuckDuckGo Chrome extension to block FLoC's tracking, which is an enhancement to its tracker blocking and directly in line with the extension's single purpose of protecting your privacy holistically as you use Chrome. "We’ve been told that the trial is currently deployed to 0.5% of Chrome users in some regions – for now, that means Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, the Philippines, and the US," he wrote. Google's testing of FLoC was not publicly announced by the company and came to light after the Electronic Frontier Foundation, an organisation that fights for digital rights, announced the launch of a trial on 30 March.Įverybody knows to not put all their eggs in one basket but Google seems to be putting more and more of their eggs into the tracking basket and their other services are starting to suffer because of it.Ī blog post by EFF staff technologist Bennett Cyphers said the only way people could opt out at the moment was by disabling third-party cookies.
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